Insurance fraud has always existed in the insurance industry. With the continuous development of China's insurance industry, the problem of insurance fraud has become increasingly serious. After 2000, Internet insurance gradually emerged. The sale of insurance products through the Internet has already occupied a place in the sales of insurance business. At the same time, the problem of insurance fraud of Internet insurance has gradually emerged, and its severity cannot be underestimated. Insurance products are sold through the Internet and sold through traditional forms. The sales model and risk control model are very different. The traditional anti-insurance fraud method cannot be fully applied to the anti-fraud of Internet insurance. Then, it is especially important to analyze the characteristics of Internet insurance fraud and establish an anti-fraud risk control system.